The Rock Away Concert at UBS Arena on Valentine’s Day, February 14, 2025, was more than just a night of legendary reggae performances—it was a celebration of culture, music, and meaningful partnerships. A key supporter of this historic event was VP Records, the world’s largest reggae music label, whose presence added a rich layer of history and authenticity to the experience.
VP Records: A Legacy of Reggae Excellence
VP Records, founded by Patricia "Miss Pat" Chin, has been at the heart of reggae music for decades, bringing the world some of the biggest names and greatest hits in the genre. Miss Pat, a powerhouse of passion and perseverance, has dedicated her life to preserving and promoting reggae music. Beyond the label, she has expanded her efforts to giving back to the community, curating initiatives that showcase reggae’s rich history and impact.
At the Rock Away Concert, VP Records provided an immersive experience for fans, including:
🎁 Exclusive VIP Gift Bags – Attendees at the VIP Party received special gift bags from VP Records, further enhancing their premium concert experience.
📚 VP Records Showcase Booth – Concertgoers had the opportunity to explore VP Records’ pop-up booth, which featured the acclaimed book, Miss Pat: My Reggae Music Journey. This publication tells the inspiring story of Miss Pat, a trailblazing woman in the music industry, mother of four, grandmother of 12, and great-grandmother of three, who built an empire that continues to shape the global reggae landscape.
🎨 A Reggae Music Journey Exhibit – As part of her dedication to preserving reggae history, Miss Pat collaborated with illustrator Michael Thompson to create the pop-up exhibit, A Reggae Music Journey. This stunning display, developed in partnership with VP Records, educates fans about reggae’s evolution, its icons, and its cultural significance.
The Power of Sponsorship in Producing World-Class Events
The Rock Away Concert, produced by Jammins Events and Harmony House, was a testament to the impact that strong sponsorship partnerships have in bringing high-quality entertainment to reggae and dancehall fans. The support of VP Records not only enhanced the concert experience but also reinforced the importance of celebrating and preserving reggae’s legacy.
“At Jammins Events, we are deeply committed to delivering top-tier concerts and cultural experiences," said a spokesperson for Jammins Events. "Partnerships with sponsors like VP Records allow us to bring world-class production to the fans, creating moments that are memorable, meaningful, and truly historic.”
A Night to Remember
With performances from reggae legends Beres Hammond, Shaggy, and Sean Paul, and the cultural contributions of VP Records, the Rock Away Concert became more than just a show—it was a monumental celebration of reggae music, its history, and its future.
As reggae continues to thrive worldwide, it is partnerships like these that help keep the genre alive, connecting fans with the music and stories that define its rich legacy.
📢 For more information about upcoming events, visit: www.jamminsevents.com📚 Learn more about Miss Pat: My Reggae Music Journey at VP Records!
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