DJ Roy Honors George Crooks of Jammins Entertainment as the Benchmark of Caribbean Entertainment Excellence

A Moment of Respect and Recognition

At a recent gathering of Caribbean entertainment leaders, international radio host and DJ Roy “Road International” took a moment to pay heartfelt tribute to a man whose name has become synonymous with quality, longevity, and cultural impact — George Crooks, founder of Jammins Entertainment.

With emotion and admiration, DJ Roy described Crooks as “the benchmark — the bar we all wanted to reach.” His words echoed the sentiments of generations of Caribbean entertainers and promoters who have followed in Crooks’ footsteps.

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The Man Behind the Legacy: George Crooks

For more than three decades, George Crooks has stood at the center of Caribbean entertainment in the United States, producing some of the largest and most iconic shows in reggae and soca history. From Brooklyn Academy of Music (BAM) and Coney Island Amphitheater, to major arena productions like UBS Arena and Barclays Center, Crooks’ work through Jammins Entertainment has elevated Caribbean music to the world stage.

DJ Roy recalled how Crooks opened doors for him early in his career:

“The first major event I ever hosted was because of George. He brought me into BAM when I interviewed Luciano — and in the corner stood a young artist named Sizzla, who no one knew at the time. George Crooks was the one who paved the way for so many of us.”

That moment, remembered vividly by Roy, became symbolic of what Crooks has done for decades — discovering, nurturing, and promoting Caribbean talent long before the mainstream caught on.

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Setting the Standard for Entertainment

DJ Roy’s speech wasn’t just a thank-you — it was a declaration of George Crooks’ influence. He credited Crooks as the inspiration behind many major productions that followed, including Groovin’ in the Park, Irie Jamboree, and G City’s concerts in New Jersey.

“When we started to get into entertainment,” Roy said, “we wanted to be George Crooks. He set the example — and he’s still doing it today.”

Crooks’ legacy is defined by professionalism, cultural integrity, and a commitment to excellence. His events consistently deliver high-caliber performances that celebrate Caribbean culture while bridging generations and communities across the diaspora.

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The Meeting of Titans

The moment became even more symbolic as DJ Roy, Bobby Clarke of Irie Jam Media, and G City of Roadblock Radio joined Crooks on stage — three forces who have each made their mark in Caribbean media and events.

As Roy put it, “When you see Jammins, George Crooks, G City, and Bobby Clarke together — you know it’s a problem. But it’s a good problem for entertainment.”

Their unity not only marked a moment of mutual respect but also highlighted the collaborative spirit that continues to drive Caribbean culture forward, culminating in large-scale projects like the Jamaica Strong Benefit Concert at UBS Arena.

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A Well-Deserved Tribute

As DJ Roy concluded his speech, the room filled with applause — a standing ovation for a man whose vision helped shape the Caribbean entertainment landscape in America.

“George, thank you for what you have done for entertainment here in the United States for us,” Roy said sincerely. “You’ve set the bar — and you continue to raise it.”

In that moment, it was clear that George Crooks isn’t just a promoter; he’s a pillar of Caribbean culture, a mentor to many, and a living example of what dedication, passion, and integrity can build over time.

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Final Word

From launching legendary shows to empowering the next generation, George Crooks remains a cornerstone of Caribbean entertainment — a man whose name commands respect not only for what he’s achieved, but for the doors he’s opened for others.

Thanks to DJ Roy’s heartfelt recognition, that legacy is now honored publicly — reminding us all that behind every great concert, there’s often a visionary working quietly to keep the culture alive.

“To George Crooks — the benchmark, the bar, and still the best.” 💚💛❤️