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When three eras of Jamaican music align on one record, the industry pays attention.
Global hitmaker Shaggy, reggae icon Beres Hammond, and contemporary dancehall force Dexta Daps are set to release their new single, “Dancehall Nice,” this Friday — a collaboration already being viewed as one of the most strategically aligned reggae releases of the year.
This is not simply a feature record. It is a calculated cultural bridge — merging global crossover reach, timeless reggae authority, and modern streaming-era dominance into one unified statement.
From a promoter’s perspective, collaborations like this are market multipliers.
Together, they activate three audience lanes simultaneously — traditional reggae fans, modern dancehall consumers, and global crossover listeners.
In today’s live-event economy, that kind of demographic stacking is not accidental. It’s strategic.
New releases from legacy artists are no longer just streaming plays — they are momentum builders for the touring circuit.
As “Dancehall Nice” hits platforms, attention shifts directly toward the stage — where Beres Hammond continues to demonstrate why he remains one of the most bankable names in reggae music.
On Mother’s Day Weekend, May 9th, Hammond will headline the Beres Hammond & Friends Mother’s Day Experience at UBS Arena, presented by Jammins Events — a show already positioned as one of the premier reggae concert experiences in the Northeast market this year.
With additional performances by Stephanie Mills and Romain Virgo, the event mirrors the same cross-era synergy seen in this new single: legacy, relevance, and forward movement sharing one stage.
The reggae and dancehall landscape has evolved into a global touring machine. Festivals across North America, Europe, and the Caribbean are booking multi-generational lineups to maximize ticket value and audience reach.
“Dancehall Nice” reinforces a key industry truth:
Legacy artists who remain creatively active strengthen their live-market authority.
Rather than relying solely on catalog nostalgia, Beres Hammond continues to align himself with contemporary voices, keeping his brand current while preserving his timeless sound.
For promoters, this creates a powerful narrative:
That combination drives premium ticket sales.
This release signals that Jamaican music’s power lies in unity across eras. When icons and modern stars collaborate, the culture expands — and so does the market.
As the single drops Friday, industry watchers anticipate strong radio uptake, playlist positioning, and festival buzz — all of which build sustained momentum heading into major live dates.
And in the New York tri-state market, all roads lead to May 9th at UBS Arena.
Because when records move the culture, the stage moves the market.
