Yolondo Salmon-Thomas Opens 10,000-Square-Foot Flagship Store in Mall of Georgia

Jamaican-born beauty mogul Yolondo Salmon-Thomas has officially taken her brand, Playing in Makeup by Yolondo (PIMBY), to the next level with the grand opening of a 10,000-square-foot flagship store in the Mall of Georgia — the largest shopping mall in the state.

From Online Success to In-Person Experience

Salmon-Thomas first made waves by building a multimillion-dollar cosmetics empire with a loyal customer base spanning more than 150 countries. Her brand became known for richly pigmented eyeshadows, bold lip colors, and inclusive beauty products that resonate with women of all shades and backgrounds.

Now, with her new flagship space, she is inviting beauty lovers to experience her products in person. Customers can explore her full product line, get hands-on demonstrations, and connect with the brand in ways that go beyond online shopping.

A Milestone for Jamaican Entrepreneurship

This launch is more than just a retail expansion — it represents a moment of pride for Jamaican entrepreneurship on the global stage. Salmon-Thomas has proven that determination, creativity, and vision can take a business from grassroots beginnings to a global powerhouse.

The Mall of Georgia location places her brand in front of millions of potential shoppers annually, solidifying Playing in Makeup by Yolondo as a major player in the beauty industry.

Inspiring the Next Generation

Yolondo’s journey serves as a reminder of what’s possible when culture, ambition, and business acumen intersect. By carving out space in one of the most competitive industries, she has not only built a beauty empire but also created a legacy that will inspire the next generation of entrepreneurs, especially women of color and Caribbean business leaders.

The Bigger Picture

The flagship opening is just the beginning of what promises to be an even greater expansion for Playing in Makeup by Yolondo. As beauty trends continue to evolve, Yolondo Salmon-Thomas is proving that authenticity and cultural pride can leave a mark in every corner of the industry.