VP Records Joins Jammins Events in Supporting Jamaica Strong Relief Efforts After Hurricane Melissa

In a powerful show of unity and cultural responsibility, VP Records—the world’s largest independent Reggae and Dancehall label—has officially joined forces with Jammins Events to support the Jamaica Strong hurricane relief initiative. Together, they are mobilizing resources, raising awareness, and calling on the global reggae community to help rebuild the lives of Jamaicans affected by the devastating impact of Hurricane Melissa.

The announcement has been met with tremendous excitement from producing partners Irie Jam Radio and Roadblock Radio, both of whom welcomed VP Records’ involvement as another major boost to the growing movement behind the Jamaica Strong Benefit Concert.

This partnership strengthens the growing movement behind the Jamaica Strong Benefit Concert and surrounding relief efforts, as organizations across the Caribbean diaspora unite to uplift the island during one of its most challenging moments.

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🇯🇲 A Partnership Rooted in Love for Jamaica

VP Records’ decision to join Jammins Events reflects its longstanding commitment to Jamaica, its culture, and its people. As families struggle to recover from the destruction left behind by Hurricane Melissa, VP Records is stepping up to help raise critical funds for housing, food assistance, medical care, and long-term rebuilding projects across the island.

Their involvement adds both credibility and global reach, ensuring that the message of Jamaica Strong connects with fans, artists, and supporters worldwide.

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🎵 VP Records: A Pillar of Jamaican Music History

Founded in Kingston, Jamaica in the 1960s as Randy’s Records, VP Records has grown to become the most influential Reggae and Dancehall label in the world. After relocating to Queens, New York, the company was re-established in 1979 by Vincent “Randy” Chin and Patricia Chin — the iconic husband-and-wife team whose vision helped carry Jamaican music beyond the Caribbean and into the global mainstream.

Over the decades, VP Records has worked with legendary artists such as:

• Sean Paul
• Shaggy
• Beres Hammond
• Gyptian
• Sanchez
• Sizzla
• Buju Banton
• Wayne Wonder
• Elephant Man
• Morgan Heritage

Its catalog represents the DNA of Reggae and Dancehall, preserving the culture while developing new stars and showcasing Jamaican excellence to the world.

For VP Records, supporting Jamaica Strong is not just charity — it is a continuation of their mission to uplift the island that created the music they have spent decades promoting globally.

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🤝 Stronger Together: Music Uniting for a Cause

By partnering with Jammins Events, one of the most respected Caribbean live entertainment producers in the U.S., VP Records adds another powerful layer of strength to the movement. Their combined networks will help amplify fundraising, rally fans, engage artists, and keep Jamaica’s recovery efforts in the global spotlight.

As Shaggy, Sean Paul, KES, Ky-Mani Marley, Tessanne Chin, Aidonia, Inner Circle, and many others prepare to grace the stage at the Jamaica Strong Benefit Concert, VP Records’ support reinforces the message that Jamaica’s culture is united, committed, and ready to rebuild.

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🌍 A Call to the Global Reggae Community

VP Records and Jammins Events are encouraging fans, artists, DJs, influencers, and supporters around the world to stand with Jamaica. Every donation, every ticket, every share, and every voice helps push this mission forward.

The road to recovery is long — but together, Jamaica Strong.